WEBSITE DESIGN PRINCIPLES and REQUIRED INFORMATION TO BUILD A WEBSITE

(This Website Service follows most of these principles)

Limit the website to two words ; one word is better. The website name should reflect the type of business or the purpose of the website.
The headline or the first statement should stand out and grab the reader's interest or he or she will move on to the next website.
Use the tool that professional copy-writers use for direct marketing called (Unique Selling PROPOSITION "USP").
An example of "USP" is used by an automotive parts vender." Auto parts will be delivered to your shop within 45 minutes or there will be no charge". Another example of "USP" used by an appliance repair/installation shop "If we cannot repair your appliance then we will replace it with a new one of equal value at a wholesale price".
Put the KEYWORDS in the front to catch the search engines.
Know your audience and what they are looking for.
Make the website attractive, unique, user friendly and organized.
Include audio and video in the website to help sell the product or service.
Make the website stand out, make it different from the other websites.
Use words that stimulate emotions, that paint a picture.
Use advanced design techniques.
Use the results of the product or service. Such as:
Imagine the freedom of no more joint pain, live a pain-free life.
Live here in luxury.
This product will make your friends envy you.
Focus on the benefits and results the customer will receive from the service or product.
Use FEEDBACK from website visitors to improve the website.
Navigation should be easy and fast.
Keep the main menu visible like “return to top”.
Based on research black or dark print on white or light background is the easiest to read.
Only use graphics that relate to the subject of the website.
Load time is very important, make the design to minimize graphics and pictures and make them small.
Best fonts are serif (Times New Roman) or (Tahoma). For titles you might consider (Gallery) and for major points use (Poster).
Put the font size in points and not pixels, this will allow the reader to change it.
Make all paragraphs and pictures small to improve load time
Use bold to emphasize major points.
Links should be blue and underlined.
CSS can minimize load time by 50%, and can reduce the time to make changes.
Follow W3C guidelines.
Keep the website up to date.
List the benefits in bullet form.
Put a time limit on buying the product or service; give no time to sleep on it.
Get testimonials from satisfied customers.
Offer a money back guarantee as insurance
Compare your product or service with your competitors and make adjustments.
Each website will come with a business card which will reference the name of the

website and promote a discount coupon for your product or service. You will have

your own website name for your business with .com or .org.

WEBSITE MARKETING

Website should contain all of the above plus a sales pitch such as:

Try this product or service one time and you will be a repeat customer
Take a chance and use the discount coupon, you will be back for more
We try our best to stay ahead of the competition, give us a chance to prove it
Money worries will be a thing of the past, soon you will be taking those exotic vacations

Add to the list:

Your business location, telephone number and email address
License numbers for your business if required
Your education, training, years of experience and locations
Your rewards, metals achievements etc

To get people to go to your website; offer a coupon to new customers of $10.00 or 10% off of purchase price and a coupon of $5.00 or 5% off of the regular price to existing customers just for visiting the website. Should put a time limit on the coupon; usually it is 30 days.

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Thanks for your comments because that is the best way to improve website design.

NOTE: to prevent spammers from getting your email address the XX will be used for your protection.

The www.eaa47.org website was submitted to EAA headquarters for a National website competition to

be judged in July, 2008 Glenn A. Anderson, President EAA Chapter 47.

All of bobs-webdb sites have turned out to be very professional with the new format and background graphics. from Linda 5/31/08.

The www.eaa.org website has turned out to be very professional. From Ron (T6 pilot). 3/17/08

From bobbycalvillo@XX.com 11/30/05 Hey Bob; I checked out all the links you sent to your websites and think they are pretty cool. Hope to hear/read from you soon.

Bob: From AKHammell@XX.com 11/30/05 I just looked at the latest website. It looks great. You did a super job! (Reference EXPOVEST website).

From John Rowland jrcountry456@xx.com 2006 The green background on the cost page is too bright, it hurts

my eyes. reference www.bobs-webdb.com .

From Dan Antrim skipperdan@xx.net 2006 The Young Eagles application looks small on the website; However, when I sent it to my printer it filled the 8 1/2 X 11 sheet perfectly. Great job and a good addition to the www.eaa47.org website.

From: Marc L Danner(FL51) marc.l.danner@XX.com 2006 Bob, when I go to the SEMINAR page, the links at the top of the page change and do not stay similarly located as all the other pages do. (For inclusion in your Financial Planning Seminar info, and FYI) You might want to read Rich Dad's Cash Flow Quadrant, by Robert Kiyosaki where he draws the cash flow and balance sheets: (income vs expenses, and assets vs liabilities.) (Reference EXPOVEST website)

Hi Bob; Just wanted to let you know that I think the club www.eaa47.org has a great web site.. Lots of nice pictures and lots of activities. gsiladie@txx.com.

Bob; The website looks good with lots of pictures from you and Dario. On the front page Polynesia is spelled

Polynesia, on the ship and on Cesar's picture. That's the only misspelled words. Be sure to let me know when

you finish with the last pages. Julius* 9/2006 (reference the www.windjam806.bobs-webdb.com website).

You did a great job on the slide show!! It worked beautifully! Thanks for sharing, I hope to be traveling again

soon! Diana Clark* 9/2006 (reference the www.windjam806.bobs-webdb.com website).

Bob; Thanks so much for the great pictures of our cruise, what a time we had. Alyson * 9/2006 (reference the www.windjam806.bobs-webdb.com website).

Hi there Bob! How are you? I'm fine. For some reason I can not access the first link and the second one to your website...will bring me to your links....singles cruise but comes up with a house fire page.

Gretchen 9/2006. (This problem has been solved; BA)

Bob; The final version of the website looks great. Julius* 9/2006 * (reference the www.windjam806.bobs-webdb.com website).

November 16, 2006 from Hitchking Owners. "Shutdown the website immediately due to poor quality; thank you." ( The Hitchking Website was re-designed and is now on the web April 2008: BA).

December 21,2006 I am very happy with my updated website and I have received several calls from website visitors lately. www.massagebysusan.com.

2/27/07 The video clips on the www.eaa47.org website are great and well done, looking forward to more clips. George at gseladie@xx.com.

6/2007 One of the Clients for this website service suggested that Bob's websites need more graphics to stay in completion with the webmasters that charge a thousand dollars for each website. (Please take a look at the

graphics page for an attempt to improve this service, and graphics were placed as background on several

pages: BA) Please submit more suggestions and I will try to implement them.

9/14/07 Bob; the new colors on the www.eaa47.org website are great and well done, George at gseladie@xx.com

10/2007 Bob; based on the new techniques you are using in your design, your websites are much more professional appearing..... Glenn Anderson President EAA Chapter 47.

10/2007 Jill; The link to your website is on the internet. Take a look and if there are any changes let me

know. reply: Bob; The link is great! Thanks so much..... Jill Emerson and Associates; Computer Repair Co.

1/12/08 Bob....website www.eaa47.org: nice job with the web site! It just gets better and better! It was fun to see the December photos right at the beginning. Glenn A. Anderson, President EAA Chapter 47.

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